THE PLATFORM CHANGING THE SPORTS BROADCASTING GAME
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GIVING YOU THE OPPORTUNITY TO COMMENTATE
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THE PLATFORM CHANGING THE SPORTS BROADCASTING GAME - GIVING YOU THE OPPORTUNITY TO COMMENTATE -
ANYWHERE. ANYTIME.
be one of the first to make your voice heard & commentate!
A new era of sports broadcasting
Powered by your voice.
coming soon.
Press play and see what we are building.
so What will the 1st launch of the platform look like?
Discover
Discover
COMMENTATE
Be the commentator and go live instantly
It doesn’t matter where you are
Choose your sport
Select your language
Invite co-hosts
COMMENTATE
CONNECT
CONNECT
Interact in a live chat
Experience real-time scoreboards
Pin standout comments
Commentator tools to help assist with your broadcast
Create your identity
Every broadcast, saved for replay
Schedule your future broadcasts
Collect achievements
Grow your personal brand
GROW
Listen to your favourite commentators
Find commentary in your language
Follow commentators and friends and create
Join your community
GROW
We are currently testing the platform in its Beta version. The demo and visuals shown throughout this website represent what we are actively building towards.
Please note the video is a mock up of what launch will look like. The foundation features are available. Download the Beta and test now.
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Idea & Conception
The idea came to Andrew's mind one night in January 2025. The question came to his mind: why do only a very select few get to commentate on sport … why can't anyone commentate? It was a genuine light bulb moment, Andrew sat up in bed and could not get back to sleep.
It had come about as Andrew had began working as a lawyer full-time 6 months earlier. This meant he had no time to engage with one of his favourite sports – the NBA – as it is on during the day. He also had a dream of being a professional basketball commentator.
Andrew told Shafira about it in the morning … she did not immediately get it. But, after a few weeks of thinking it over, she came back and said “wait … that's actually a really good idea”. Little did we know what we had just got ourselves into.
We had NO IDEA what we were doing…
Development Begins
So we got to it! We were convinced we had something here, so we learnt (slowly and painfully sometimes), reiterated and refined the concept and brand identity into a basic version of what we see today – trust us, you do not want to see the initial brand identity … it was orange and purple! We can thank Shafira for that design change (it took some convincing, but she was right). Almost everything you see relating to how the app, website and marketing looks is thanks to her. Andrew has the ideas and Shafira turns them to reality.
After about six months of refinement, we decided to take the plunge.
Embracing the Lean Startup
After a few months of development and after speaking with some mentors and thorough research, we realised our initial vision was far too elaborate, it included full website and marketing design, advertiser websites and many many more unnecessary features. We made the decision to pull back and decided to follow the Lean Startup Method.
We now know that initial design was overly ambitious, but my god did we learn a lot! We had big dreams and there were endless possibilities, but back to the drawing board we went and development started back up again shortly thereafter.
Completion of MVP
It may seem like a long time between drinks but there were a lot of kinks that needed ironing out before our MVP was ready and people could start testing. For example, do you know how stats and scores are generated on sporting websites or apps? We didn't! There is a whole industry of sporting API's which run in the background and update all the time.
During this time, we also worked tirelessly on our marketing approach. Andrew got a job as a commentator for the NBL1 to really understand what commentator's need (which is where The Scouting Report idea comes from). Shafira got to work on the design side.
Launch
What you see above in the video is what we are calling Launch, or Phase 1 – it is the service that we want to go to market with.
Onward to the Ultimate Goal
Our dream is a sport broadcasting world where it doesn't matter who you are or where you are: you can commentate on your favourite sport, or watch your sports in whatever way you want on the one platform without all the BS that is associated with sport broadcasting these days.
That is what we are working towards. If you like the sound of that, we would be eternally grateful if you could help us get there.
Join the Wait List →That's the story so far · more updates as we go
Idea & Conception
The idea came to Andrew's mind one night in January 2025. The question came to his mind: why do only a very select few get to commentate on sport … why can't anyone commentate? It was a genuine light bulb moment, Andrew sat up in bed and could not get back to sleep.
It had come about as Andrew had began working as a lawyer full-time 6 months earlier. This meant he had no time to engage with one of his favourite sports – the NBA – as it is on during the day. He also had a dream of being a professional basketball commentator.
Andrew told Shafira about it in the morning … she did not immediately get it. But, after a few weeks of thinking it over, she came back and said “wait … that's actually a really good idea”. Little did we know what we had just got ourselves into.
We had NO IDEA what we were doing…
Development Begins
So we got to it! We were convinced we had something here, so we learnt (slowly and painfully sometimes), reiterated and refined the concept and brand identity into a basic version of what we see today – trust us, you do not want to see the initial brand identity … it was orange and purple! We can thank Shafira for that design change (it took some convincing, but she was right). Almost everything you see relating to how the app, website and marketing looks is thanks to her. Andrew has the ideas and Shafira turns them to reality.
After about six months of refinement, we decided to take the plunge.
Embracing the Lean Startup
After a few months of development and after speaking with some mentors and thorough research, we realised our initial vision was far too elaborate, it included full website and marketing design, advertiser websites and many many more unnecessary features. We made the decision to pull back and decided to follow the Lean Startup Method.
We now know that initial design was overly ambitious, but my god did we learn a lot! We had big dreams and there were endless possibilities, but back to the drawing board we went and development started back up again shortly thereafter.
Completion of MVP
It may seem like a long time between drinks but there were a lot of kinks that needed ironing out before our MVP was ready and people could start testing. For example, do you know how stats and scores are generated on sporting websites or apps? We didn't! There is a whole industry of sporting API's which run in the background and update all the time.
During this time, we also worked tirelessly on our marketing approach. Andrew got a job as a commentator for the NBL1 to really understand what commentator's need (which is where The Scouting Report idea comes from). Shafira got to work on the design side –
Launch
What you see above in the video is what we are calling Launch, or Phase 1 – it is the service that we want to go to market with.
Onward to the Ultimate Goal
Our dream is a sport broadcasting world where it doesn't matter who you are or where you are: you can commentate on your favourite sport, or watch your sports in whatever way you want on the one platform without all the BS that is associated with sport broadcasting these days.
That is what we are working towards. If you like the sound of that, we would be eternally grateful if you could click Join the Wait List! That will help us go to investors with proof and get investment to realise this dream.
our development journey
